Angus Underground

Non-Traditional Marketing and World Angus Forum 2025

Episode Notes

In this episode of Angus Underground, host David Brown reflects on the busy March season in Montana, discussing the successful delivery of bulls and the importance of building a strong network in the ranching community. The episode features an interview with Matt and Sarah Thompson, who recently held their first non-traditional bull sale, sharing insights on their journey in the cattle business, the challenges they faced, and the strategies they employed to market their bulls effectively. The conversation also highlights the upcoming World Angus Forum and the significance of community and collaboration in the livestock industry. In this conversation, David is joined by Erica Halliday, Chairperson of the World Angus Forum committee; Jake Phillips, AngusExpo Coordinator; and Geoff Birchnell, co-owner of 3R Livestock in Tamworth, NSW. The discussion also touches on the logistics of planning and hosting Angus producers from around the world, as well as the planned schedule of events over 3 weeks.

Takeaways

• Building a network is essential for success in ranching.
• The Thompson family has made significant strides in their breeding program.
• Marketing strategies can greatly impact the success of a bull sale.
• Community support plays a vital role in the livestock industry.
• Preparation and presentation are key for successful sales.
• Flexibility on sale day can lead to better outcomes.
• The importance of learning from both successes and failures.
• Family dynamics can influence ranch operations.
• Engaging with customers can enhance relationships and sales.
• The World Angus Forum is a valuable opportunity for breeders. 
• A strong crowd presence boosts enthusiasm.
• Effective communication is key during sales.
• Setting a base price establishes value.
• Creating a welcoming atmosphere is essential.
• Food logistics can impact guest experience.
• Networking is crucial for success in agriculture.
• Continuous improvement is necessary for future events.
• A well-structured catalog aids in sales.
• Community support fosters growth and collaboration.

Websites 

jorgensenfarms.com

insuremybull.com

worldangusforum2025.com