Angus Underground

Landi McFarland-Livingston of Hoover Angus: 100 Years In The Industry

Episode Notes

The crew starts by sprinkling some sunshine on all the rain and then touches down on the National Championship Football game before sharing a few highlights of the National Western Stock Show in Denver. Then, they bring on a special guest, master breeder Landi McFarland-Livingston, Owner-Manager of Hoover Angus in Ellston Iowa. Landi discusses Hoover’s selection criteria, her favorite cow family, and advice for women looking to enter the Angus industry. As Hoover approaches their 100th year in the Angus business, Landi gets us excited about Hoover’s big production sale in February.

Mentioned in this Episode:

Stockyardsfestival.com

American Angus Foundation

Foundation Angus Sale of Denver

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National Western Stock Show

Hoover Angus

Quotes:

• “The National Western Stock Show is back. And it’s back with a vengeance.”
• “2023 will be a good year in the cattle business.”
• “I want the bull that the breeder believes in.” — Landi
• “We hardly ever buy a bull without seeing the bull’s mother.” — Landi
• “Angus is second to none in raising and grooming our young people. Now if we can just keep them in the breeding. That's the next thing.” — Landi
• “I am very passionate about the accurate collection and submission of phenotypes.” — Landi