Angus Underground

It’s a Fake World

Episode Notes

David, Joe, and Korbin talk about their takeaways from a recent episode with Mark McCully, CEO of the American Angus Association. They address listener questions they wish they got to, and give a glimpse behind the scenes of recording. Then, they talk about $Maternal, how to prove the data when it comes to different types of scoring, and the fact that $Maternal means so many different things to so many different people. David brings up a conversation he recently had with a third-generation commercial rancher that really sums up the simple things commercial ranchers truly want, and how it’s not that complicated to get it right. They explore how the Angus breed is slowly turning into a fake world.

Mentioned in this Episode:

Montana Ranch

The Montana Bred for Balance Bull and Female Sale — Call David at 406-210-5605 or send an email to Bulls@MontanaRanchAngus.com if you’re searching for semen from balanced trait sires!

Rafter 5M Land & Cattle

Bruin Ranch

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Quotes:

“I take perverse pleasure in culling.”
“This early data is helping to train the genomics.”
“If we can influence any kind of change with Angus Underground, I would like to see greater transparency. I want to see the ingredients that are going into the cake before it’s baked.”
“Maternal means so many different things to so many different people. It's hard to capture that essence.”
“I think the greatest space left in the Angus business is the proven cow maker. Because nobody’s doing it anymore.”